Visitor Analytics#

CommFlow's analytics help you understand your visitors, measure engagement, and make data-driven decisions.

Analytics Dashboard#

Access the analytics dashboard from Visitors > Analytics.

Overview Metrics#

Time Filters#

View data for different periods:

• Today - Current day
• Yesterday - Previous day
• Last 7 Days - Week view
• Last 30 Days - Month view
• Custom Range - Select specific dates

Traffic Analysis#

Visitor Trends#

Track visitor patterns over time:

Visitor Trend Chart
├── Total Visitors (line)
├── New vs Returning (stacked area)
└── Conversations Started (bar overlay)

Peak Hours#

Identify your busiest times:

Use this to schedule team availability.

Geographic Distribution#

See where visitors come from:

By Country:

• United States: 45%
• United Kingdom: 15%
• Germany: 10%
• Canada: 8%
• Other: 22%

By City: Top cities with visitor counts and engagement rates.

Engagement Metrics#

Page Analytics#

Track which pages get the most attention:

Entry & Exit Pages#

Top Entry Pages: Where visitors land first.

Top Exit Pages: Where visitors leave from.

Referral Sources#

Understand traffic sources:

Conversion Analytics#

Chat Conversion#

Track chat engagement:

Funnel:
Visitors (10,000)
    ↓
Viewed Widget (8,500) - 85%
    ↓
Opened Chat (1,200) - 14%
    ↓
Sent Message (850) - 71%
    ↓
Received Response (820) - 96%

Conversion by Page#

Which pages drive the most conversations:

Goal Tracking#

Define and track custom goals:

Example Goals:

• Viewed pricing page
• Downloaded resource
• Started free trial
• Requested demo

Segment Analytics#

Pre-built Segments#

Analyze specific visitor groups:

Custom Segments#

Create segments based on:

• Behavior - Pages viewed, time on site
• Demographics - Location, device type
• Source - Referrer, UTM parameters
• Properties - Custom visitor attributes

Segment Comparison#

Compare segments side by side:

                    New       Returning   Engaged
─────────────────────────────────────────────────
Avg. Time on Site   1:30      4:45        6:20
Pages per Session   2.1       4.8         7.2
Chat Rate           2%        8%          15%
Conversion Rate     1%        5%          12%

Device & Browser Analytics#

Device Breakdown#

Browser Usage#

Operating System#

Reports#

Scheduled Reports#

Set up automatic reports:

1. Go to Visitors > Analytics > Reports
2. Click Create Report
3. Select metrics and filters
4. Choose frequency (daily, weekly, monthly)
5. Add recipients

Report Contents#

Weekly Summary Report:

• Visitor trends vs. previous week
• Top performing pages
• Conversion metrics
• Segment highlights
• Key insights

Export Options#

Export data for further analysis:

Real-Time Analytics#

Live Dashboard#

Monitor activity as it happens:

• Active Visitors Count - Live updating
• Current Pages - What's being viewed now
• Active Conversations - Ongoing chats
• Recent Activity - Live feed of events

Alerts#

Set up real-time notifications:

Alert: High-Value Visitor
Trigger: Visitor views pricing AND company size > 100
Action: Notify #sales channel

Analytics API#

Access analytics programmatically:

// Example: Get visitor count
const response = await fetch('/api/v1/analytics/visitors', {
  headers: { 'Authorization': 'Bearer YOUR_API_KEY' }
});
 
const data = await response.json();
// { total: 10250, today: 145, active: 23 }

Available Endpoints#

Best Practices#

Regular Review#

1. Daily - Check active visitors and conversations
2. Weekly - Review trends and top pages
3. Monthly - Analyze segments and conversions
4. Quarterly - Strategic review and goal setting

Action on Insights#

• Low engagement pages - Improve content or UX
• High exit pages - Add CTAs or chat triggers
• Top referrers - Double down on working channels
• Peak hours - Ensure team availability

Next Steps#

• Visitors Overview - Return to overview
• Visitor Tracking - Technical setup